TV has changed beyond all recognition in the past decade. For a generation raised on 3 or 4 TV channels the choice available today can be bewildering. So much content on so many platforms.

Our thirst for quality content has seen platforms such as Netflix, Diseny + and Amazon eat in to the audiences of traditional broadcasters. But it isn’t just the volume of content that’s available that has changed the media landscape here in Wales and further afield. It’s the type of content and how we’re watching it that has fragmented the market.

YouTube is just another channel for a new generation of mobile and connected audiences, the content viewed hasn’t, in many cases, originated from the world of “tv”.

We are watching more and more video content in short and long form via social media.

In Wales we have one dedicated broadcaster in S4C, but it exists, quite rightly, to serve Welsh speaking audiences, and as a single channel it has to be everything to everybody, and suffers as a result.

BBC 1 Wales, differs very little from BBC1 in Yorkshire or London. Wales is treated as a region with news for Wales served as a desert to the main “national” course. It’s different in Scotland where thanks, in part, to a more mature media and political landscape BBC Scotland exists as a dedicated home to original content and news output.

ITV, as a commercial operation have overseen a shrinking output for Welsh audiences.

If you were starting a “TV” station today you wouldn’t be following a model that sees a schedule hungry for content, with minute after minute, hour after hour needing to be filled. You only have to look at GB News for an example of this.

We want to create content that’s relevant to the people of Wales, give voice to the people of Wales, challenge our legislators and discuss new ideas. Available to view on the paltform the audience chooses at a time that suits them.

The beauty of developing a service like this is that it can start small and expand as content and demand increase.